BRIGHTON, ONT – Fans and participants will see a familiar brand around the Brighton Speedway as Lucas Oil Products has agreed to return as a marketing partner again in 2019 for the 15th consecutive season. Lucas Oil, probably one of the most well-known names in motorsports industry is continuing its support of Grass Roots Racing.
In 2004 Don Baker of Lucas Oil Canada signed its first marketing agreement with Mark Rinaldi and over the years Lucas Oil has continued to help Brighton Speedway develop into one of Canada’s top dirt tracks. Lucas Oil billboards and banners have been prevalent at the Eastern Ontario 1/3rd mile since the start but they have also been involved in other major imitative around the Speedway for 15 years.
Some of the key milestones at Brighton Speedway that Lucas Oil has thrown its marketing weight behind include the turns 3 and 4 score clock, the turn 4 top deck, the Lucas Oil Fun Bus as well as events such as the Lucas Oil Clash for Cash, Lucas Oil Sportsman Cup, Labour Day Weekend Classic and the Applefest Shootout.
Lucas Oil has also had a long term marketing agreement with popular Brighton Speedway Late Model star Caley Weese-Seymour helping to strengthen their brand awareness at Brighton and other area tracks.
“All of these achievements and events that have been supported by Lucas Oil’s marketing dollars over the past 15 years has really helped Brighton Speedway grow and we are honored to be part of the Lucas Oil Racing team” states track promoter Mark Rinaldi. He continues “Not only marketing partners but I am a firm believer in the quality of Lucas Oil Products and they are used in all the track vehicles and equipment. Lucas Oil Products keeps our equipment running making one step to running a dirt track that much easier when you can count on the reliability of your equipment”!
Lucas Oil Products can be found locally at other Brighton Speedway Marketing Partners such as Brighton Automotive and Partsource.
Brighton Speedway will kick off its 52nd season of dirt track racing Saturday, May 4th with the Loud and Dirty Brand Season Opener presented by Coca Cola. For complete details in the 2019 season visit www.brightonspeedway.ca and for the latest news on Lucas Oil Products visit www.lucasoil.ca.