SAN ANTONIO, TX – VP Racing Fuels, Inc., today announced the expanded distribution of their VP Consumer Products line through the 4 Wheel Parts nationwide chain and TransAmerican Wholesale distribution network.
“We’re known for making the best performance products, but easy access is just as important,” said Andy Deel, Division Manager of Consumer Products for VP. “4 Wheel Parts has 94 retail stores and service centers across North America. They specialize in getting off-road parts to customers quickly by stocking inventory in six distribution centers located around the country. 4 Wheel Parts will make our popular VP products even easier for consumers to get their hands on.”
VP’s diverse consumer products line was developed to improve performance and appearance. With enhanced distribution channels, VP’s popular Madditive® line and other consumer products are easy to use and now easier to buy.
“4WP is excited to add the VP Racing line of products to our retail store locations,” added Adam Trowbridge, Senior Director of Category Management. “Their line of performance additives, lubricants, containers, and cleaning products deliver the results discerning customers expect from a premium line. We always strive to offer our customers the very best products we can find and are proud to partner with VP Racing to do exactly that.”
For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.