2017 Marketing Partners and Award Programs Announced

BATAVIA, OH – The Lucas Oil Late Model Dirt Series showcases the talents of the nation’s elite dirt late model teams to millions of fans across the country. The “in your face” excitement of the nation’s premier dirt late model sanction is made possible by the support of many important sponsors and marketing partners.

“We’d like to thank all of the 2017 sponsors and marketing partners who see the value in our organization. We can attribute the strength and success of the Lucas Oil Late Model Dirt Series to their support. It’s great to have progressive companies offering added bonuses through the various contingency programs. This simply adds to the excitement for driver’s and fans alike that follow the series,” said Rick Schwallie, Lucas Oil Late Model Dirt Series Director.

2017 Lucas Oil Late Model Dirt Series Official Sponsors Include:
ASi Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series
Bad Boy Mowers – “The Official Mower” of the Lucas Oil Late Model Dirt Series
Dunn Benson Ford – “The Official Pace Truck” of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series
Fast Orange – “The Official Hand Cleaner” of the Lucas Oil Late Model Dirt Series
GEICO – “The Official Insurance” of the Lucas Oil Late Model Dirt Series
General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series
Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series
K&N Engineering – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
Lucas Oil Racing TV – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
MAVTV Motorsports Network – “The Official TV Network” of the Lucas Oil Late Model Dirt Series
Miller Welders – “The Official Welder” of the Lucas Oil Late Model Dirt Series
Nitro-Bee PLUS – “The Official Race Receiver” of the Lucas Oil Late Model Dirt Series
Optima Batteries – “The Official Battery” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Ram Mounts – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
RhinoAg – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Rugged Radios – “The Official Communications” of the Lucas Oil Late Model Dirt Series
Safecraft – “The Official Fire Suppression System” of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series
Spray Nine – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Super Clean – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
United Rentals – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Wrisco Aluminum – “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Zotto – “Official Sponsor” of the Lucas Oil Late Model Dirt Series

2017 Lucas Oil Late Model Dirt Series Marketing Partners Include:
Allstar Performance, Andy Durham Race Engines, AR Bodies, Black Diamond Chassis, Sweet-Bloomquist Race Cars, BRODIX, Capital Race Cars, COMP Cams, Cornett Racing Engines, CV Products, DirtonDirt.com, Earnhardt Technologies Group, Eibach Springs, Fast Shafts, FK Rod Ends, Heath Lawson Photography, Hot Rod Processing, JRi Shocks, Keyser MFG, Longhorn Chassis, Midwest Sheet Metal, Öhlins Shocks, Outerwears, Performance Bodies, Penske Shocks, PFC Brakes, Pierce Race Cars, Pro Power Racing Engines, QA1, Rocket Chassis, Simpson Race Products, Sweet Manufacturing, Wallace Engines, WELD Racing, 5150 Race Trailers

As part of their commitment to the drivers of the Lucas Oil Late Model Dirt Series, a number of sponsors will contribute cash awards and product certificates in the following categories:




Crown Jewel Cup – The ASi Racewear Crown Jewel Cup – Presented by DirtonDirt.com will award points to drivers at the ten (10) crown jewel events, within the series schedule, that pay $20,000 or more to the winner. The driver that maintains perfect attendance throughout the season and earns the most points, within these ten events, will receive a $10,000 bonus at the championship awards banquet. Drivers finishing second and third in the Crown Jewel Cup will also receive cash awards.

TV Race Challenge – Bad Boy Mowers and E3 Spark Plugs will continue their support of the TV Points Challenge in 2017. The driver that accumulates the most points, within the twenty-two (22) televised events on the series schedule, will be crowned the TV Points Challenge Champion, which boasts a $10,000 cash award at the series year-end awards banquet. Drivers that finish second and third in the TV Points Challenge will also receive a cash award at the year-end awards banquet.

Championship Bonus – Sweet Manufacturing will award a $10,000 cash bonus to the 2017 Lucas Oil Late Model Dirt Series National Champion.

Fast Time Award – Miller Welders will remain the title sponsor of Miller Welders Time Trials. $100 cash will be awarded to the overall fastest qualifier at each event; along with $500 cash at the championship awards banquet to the driver that earns the most Miller Welders Fast Time awards throughout the course of the season.

Hard Charger of the Year – The Optima Batteries Hard Charger of the Year will award $500 cash at the year-end awards banquet to the driver that earns the most Hard Charger of the Race awards throughout the season.

Crew Chief of the Year – Outerwears will recognize the hard working, behind the scenes individuals that keep their driver in the hunt for victory each week. The Outerwears Crew Chief of the Year will award points to the Crew Chief of the Race at each event. The crew chief that accumulates the most points will receive $1,000 cash at the championship awards banquet.

Rookie of the Year – The Hot Rod Processing Rookie of the Race will receive a $100 cash bonus at each event. The driver that earns the most rookie points throughout the season will receive $10,000 cash plus additional product certificates at the year-end awards banquet. The driver finishing second in the Rookie of the Year chase receives a $2,500 cash award.

Most Top Five Finishes – Simpson Race Products will award $500 cash plus an additional product certificate at the championship awards banquet to the driver that earns the Most Top Five Finishes throughout the season.

Race for Gas / Road to Wheatland – The Sunoco Race Fuels Race for Gas competition will reward the drivers that utilize Sunoco Race Fuels. The driver that earns the most Race for Gas points receives a $3,000 cash award at the year-end awards banquet. The driver finishing second in the Race for Gas will receive a $1,000 cash award. The Sunoco Road to Wheatland program awards a $2,500 bonus to the top ten drivers from the previous year’s point standings that maintains perfect attendance through the Show-Me 100 on May 27th. In addition, if a Sunoco Race Fuels-sponsored driver wins the Show-Me 100 and maintains perfect attendance through the Road to Wheatland, that driver receives a $2,000 cash award at the year-end awards banquet.

Most Heat Race Wins – The Eibach Springs Most Heat Race Wins category will award $500 cash plus an additional product certificate at the championship awards banquet to the driver that earns the Most Heat Race Wins throughout the season.

Most Feature Wins – Wrisco Aluminum will award $1,000 cash at the year-end awards banquet to the driver that earns the Most Feature Wins in 2017.

Power Move of the Race – The Allstar Performance Power Move of the Race awards a $100 product certificate to the driver that advances the most positions in the final 10-laps of the feature at each event. The driver that earns the most Power Move of the Race awards throughout the season will receive $500 cash and a $500 product certificate at the championship awards banquet.

Most Laps Led – The Safecraft Most Laps Led awards $100 cash to the driver that leads the most laps in the feature at each event.

Point Leader Spoiler Challenge – Midwest Sheet Metal returns as the title sponsor of the Point Leader Spoiler Challenge. The driver that is leading the championship point standings at each event will receive a $100 bonus and carry the Midwest Sheet Metal day-glow orange spoiler. The driver that accumulates the most Spoiler Challenge points throughout the season will receive a $1,000 cash award at the championship awards banquet.

Engine Builders Challenge – The COMP Cams Engine Builders Challenge will honor the top engine builders of the Lucas Oil Late Model Dirt Series. Participating engine builders will earn points at each event based on the highest finishing driver with their engine. The engine builder that earns the most points will be crowned the COMP Cams Engine Builder of the Year – worth $1,500 cash and additional product certificates. Engine builders finishing second and third in the Engine Builders Challenge will also receive various product awards.

Chassis Builders Challenge – Öhlins Shocks has returned as the title sponsor of the Chassis Builders Challenge. Participating chassis builders will earn points at each event based on the highest finishing driver with their chassis. Öhlins Shocks will award $1,000 cash plus an additional product certificate to the chassis builder who earns the most points throughout the season.

For a complete list of contingency awards available to drivers competing with the Lucas Oil Late Model Dirt Series in 2017, visit: www.lucasdirt.com/drivers/contingency.