Lucas Oil Late Model Dirt Series Expands TV Package for 2014

WAYCROSS, GA (January 17, 2014) – The Lucas Oil Late Model Dirt Series is excited to announce a 50 percent increase of its award-winning TV package for the upcoming 2014 season. Lucas Oil Products, Lucas Oil Production Studios, and the series’ Team Lucas Partners have made it possible for our loyal fans to view over seventy-five (75) hours of LOLMDS programing on four (4) major networks. The series TV package will air on MAVTV, CBS, CBS Sports and NBC Sports networks.

For the first time in series history, the stars of the Lucas Oil Late Model Dirt Series will compete LIVE on MAVTV American Real Network. The monumental event will air from East Bay Raceway Park in Tampa, FL on Thursday night, February 13th. MAVTV has signed renowned motor racing broadcaster, Dave Despain to host the LIVE event. The 38th Annual Winternationals at EBRP has a long tradition of producing some exciting finishes on the extremely racy ¼ mile bull ring.

The 2014 TV package will also include a CBS broadcast of the Lucas Oil Show-Me 100 – Presented by ProtectTheHarvest.com for the fourth consecutive year. The annual crown jewel event takes place at the “Diamond of Dirt Tracks”, Lucas Oil Speedway in Wheatland, MO. The Show-Me airings have produced the highest viewership of any series event televised over the past three years. The event will also air on CBS Sports Network and MAVTV in 2014.

“We are thrilled to announce our expanded TV package for the 2014 season. We take great pride in announcing our first LIVE broadcast on MAVTV American Real from East Bay Raceway Park on February 13th. This is going to be a great show for all of our loyal fans to tune in and see all the exciting action from East Bay”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

Ritchie Lewis went on to express, “Everyone at Lucas Oil Products has really worked hard to help build MAVTV American Real and offer even more dirt late model racing on mainstream TV in 2014. Forrest and Charlotte Lucas, along with the executive staff of Lucas Oil certainly deserve to be commended on this wonderful accomplishment with MAVTV. Our loyal fans, series sponsors, Team Lucas partners, and the ever-important sponsors of the race teams that compete each week will benefit from the increased TV airings”.

There will be fifteen (15) events on the series schedule to broadcast on TV this season. Series events scheduled to air on TV in 2014 include: the Feb 7th and 8th events from the Super Bowl of Racing -Brunswick, GA; East Bay Winternationals (LIVE) -Tampa, FL on Feb 13th; the Feb 14th and 15th events from the East Bay Winternationals-Tampa FL; the Show-Me 100- Wheatland, MO from May 24th; the Clash at the Mag-Columbus, MS from June 14th; the July 11th Battle at the Beach – Pontoon Beach, IL; the July 12th Diamond Nationals-Wheatland, MO; the August 9th North/South 100 – Florence, KY; the August 16th Topless 100 -Batesville, AR; the August 23rd Whiskey City 50 – Lawrenceburg, IN; the September 27th Lucas Oil Late Model Knoxville Nationals -Knoxville, IA; the October 4th Dixie Shootout-Woodstock, GA; and the season finale on Oct 18th The Dirt Track World Championship – Portsmouth, OH. The 2014 TV air dates and times will be released soon and posted on the series official website at www.lucasdirt.com.

The award winning Lucas Oil Production Studios, based in Corona, CA will tape each scheduled TV event using state of the art HD cameras and the popular Helicopter Cam at most TV races. The TV package will also feature Cinema Camera Technology; in-car cameras and the cut-away car technical segments will all be a part of the TV shows. In addition to the 2014 scheduled events, the ten (10) events that aired on TV in 2013 will re-air on MAVTV again in 2014. The loyal fans of the LOLMDS will get to tune into the exciting TV shows from last year while all the sponsors of the series and race teams benefit from additional air time.

MAVTV American Real continues to expand into more households every day with an estimated distribution to over 55 million homes in 2014. MAVTV can be found on satellite providers DIRECTV-Channel 214 and on DISH Network-Channel 248. MAVTV is also available in many cable programing packages all across the United States. MAVTV continues to expand, while accomplishing its mission of providing many forms of motorsports programming. MAVTV will also bring exciting programming for the entire family, focusing on real Americans living their real American stories, and emphasizing thrilling entertainment from all over America. To learn more about the MAVTV American Real Network visit their official website at www.mavtv.com.

The 2014 Lucas Oil Late Model Dirt Series kicks off the season with the “Georgia Boot Super Bowl of Racing” at Golden Isles Speedway in Brunswick, GA February 6-8th. To learn more about the season opening weekend visit the track website at www.goldenislesspeedway.com.

For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations’ premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.

About MAVTV American Real Network: MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.

About Lucas Oil Products: Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA. In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.