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Fatheadz to be Official Eyewear of the Lucas Oil Late Model Dirt Series

       Posted by Late Model Editor  |  02/05/08

Team Lucas and the Lucas Oil Late Model Dirt Series would like to welcome one of its newest Team Members, Fatheadz Eyewear, to be named the "Official Eyewear" of the Lucas Oil Late Model Dirt Series. Finally, a company that offers eyewear designed for anyone who requires a bigger fit than your average sunglass wearing race fan. This Indianapolis based company promises and delivers a durable yet sleek optical experience that is truly impressive.

After having recently partnered with the Indianapolis Colts and UFC Fighter Tim "The Maniac" Sylvia; Fatheadz Inc. hopes to gain new ground as the Lucas Oil Late Model Dirt Series fans give the new shades a test drive. Unique to the eyewear industry, Fatheadz Eyewear's premier optics are wearable without the discomfort of pressure around the temples. By featuring the latest styles and offering more than just Fatheadz XL sunglasses, but offers Fatheadz Regular sizes as well. A pair of Fatheadz will give the wearer unrivaled protection from the sun, but also advanced distortion-free viewing. Using an innovative patented process called Fatheadz PPC Technology; Fatheadz Eyewear's injection-polarization process applies several layers of polarization to each and every pair of Fatheadz lenses. Not only does the wearer look great in a new pair of Fatheadz, but will also enjoy unsurpassed eye protection.

For more information on the "Official Eyewear" of the Lucas Oil Late Model Dirt Series, go to www.fatheadz.com and check out all of Fatheadz amazing products. "We have watched the Lucas Oil Late Model Dirt Series over the last season, and have seen a lot of action, great competition, and have been greatly impressed with the Dirt Series and what they have to offer," stated Rico Elmore, founder and CEO of Fatheadz, Inc. "We look forward to growing our business together with an organization such as Team Lucas and the Lucas Oil Late Model Dirt Series." For the latest news and action from the Lucas Oil Late Model Dirt Series, check out www.lucasdirt.com.

Fatheadz, Inc. is definitely an innovator in the field of advanced eyewear, and the Lucas Oil Late Model Dirt Series is excited to be partnered with such an organization. "It's going to be exciting to see what happens now that Fatheadz Eyewear has joined with us as the 'Official Eyewear' of the Lucas Oil Late Model Dirt Series," stated Ritchie Lewis, Director of the Late Model Dirt Series. "Now that's a company with a new vision!"

 

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