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Giddy Up, Color Loco to Sponsor SOD Redraw
TULSA, Okla. (April 29, 2008) - The Engine Pro ASCS Sprints On Dirt presented by Victor Reinz is excited to introduce Giddy Up, Color Loco as the official sponsor for each 2008 SOD main event driver redraw.
The Giddy Up, Color Loco Main Event Redraw will feature an innovative format that will include pairing the top eight drivers in passing points with eight kids from the audience. Each kid will draw a number for their respective driver, setting the first four rows of the main event. Each child will receive a Giddy Up, Color Loco product for their participation.
The first Giddy Up, Color Loco Main Event Redraw will be held during the season opener for the Engine Pro ASCS Sprints On Dirt presented by Victor Reinz May 3rd at the Crystal Motor Speedway in Crystal Michigan. SOD official Mike Olrich stated, I have three kids of my own and I know how important it is, and how excited the kids get, to be part of the program. Giddy Up, Color Loco is the perfect fit for the redraw, and we look forward to helping promote their products.
Based in Ann Arbor, MI, Giddy Up, Color Loco is an innovative childrens activities company. Through their cleverly designed family of products they engage and bring an element of magic, surprise, and learning to kids of all ages. Giddy Up, Color Loco is transforming the way kids color!
In its 29th year of sanctioning Sprint Car racing, the Engine Pro ASCS Sprints On Dirt presented by Victor Reinz will sanction 26 nights of action at 14 different tracks throughout Michigan, Ohio and Ontario.
The nation's most prominent Sprint Car sanctioning body with 14 different Regions throughout the United States in addition to the O'Reilly American Sprint Cars on Tour National series, the American Sprint Car Series' (ASCS) 17th year of activity will include approximately 250 nights of racing at more than 100 different race tracks throughout 28 different states and Canada.
Additional information regarding the American Sprint Car Series is available at www.ascsracing.com. Addition information regarding Giddy Up, Color Loco is available at www.giddyup.com.
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