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BEFORE SHOOT OUT FIRES OFF … LUCAS OIL ANNOUNCES MAJOR SPONSORSHIP AGREEMENT AT MERRITTVILLE SPEEDWAY
For Release - Saturday June 21, 2008 From Jim Irvine Merrittville Speedway Public Relations 905-892-8266
Thorold, Ontario (June 21) – As DIRTcar Sportsman Race Teams were preparing for the 2nd stop of the 2008 Lucas Oil Shoot Out presented by Dirt Track Digest.com pit-side, Merrittville Speedway’s front stretch provided the stage for the most noteworthy sponsorship announcement in the 57 year history of the Thorold facility.
Lucas Oil was announced as a multi-level sponsor covering both Saturday Night Stock Car and Tuesday Night Kart Racing Programs and track co-owner Pete Bicknell’s Race Team.
“We were very excited to have had Steve Snowden and Lucas Oil come to us just three short years ago with the idea of the Lucas Oil Shoot Outs for Sportsman and 358 Modifieds” exclaimed (Merrittville GM) Erica Bicknell, “In a relatively short period of time … Steve and Lucas Oil have been an integral part of local Dirt Racing and we are excited that they will remain a part of Merrittville well into the future … this is our biggest sponsorship announcement ever, to have such a prestigious company like Lucas step it up puts us to another level.”
Merrittville Speedway will now present it’s 5 division Lucas Oil Weekly Racing Series program that features the L. St. Amand Enterprises 358 Modifieds, Original Pizza Logs Sportsman, Hoosier Stocks, Turn 4 Collision 4 Cylinders and of course the Lucas Oil Open Wheel Lites. Tuesday Nights, the Lucas Oil Weekly Kart Racing Series will feature its 6 divisions as well.
Race fans and Race Teams can log onto www.merrittvillespeedway.com each week to learn more about the week’s Lucas Oil Featured Product and at the track can look to the Lucas Oil Live Leaderboard for race information for those divisions that run the AMB transponders.
“It’s a big announcement for us at Lucas Oil as well … dirt track racing has quite a presence in the area and with Merrittville’s rich history - it’s a great way to get our name and products out to the customer.” stated Snowden. “Before we got involved with the Shoot Out,” admits Snowden, “to be honest – I wasn’t all that familiar with dirt … but eventually I became a huge fan … I feel real dirty!.”
After the announcement, Pete Bicknell’s L. St. Amand Enterprises 358 Modified was unveiled with it’s new Lucas Oil colors and logos.
“I can’t say enough about Texaco … they been with my race team and the Speedway for a number of years … with their retooling … we are proud to welcome Lucas Oil and Steve Snowden.”
“Any company that supports racing in Canada is great … Texaco Havoline has been a great supporter … my thanks to them for all they have done,” added Snowden.
Lucas Oil Products is one of the fastest growing additive lines in the consumer automotive industry featuring a premium line of oils, greases and problem-solving additives.
Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top selling additive in the industry. Lucas Oil Products was established by Forrest Lucas in 1989 in the United States and wasn’t introduced in Canada until 1997.
Race fans can look for Lucas Oil Products at their favorite automotive retailer including the St. Catharines and Niagara Falls PartSource locations, Drummond Home Hardware in Niagara Falls, through RCM Racing Equipment.
Lucas Oil – because it works.
Join us this season on a Saturday Night for A Lucas Oil WEEKLY RACING SERIES EVENT featuring FIVE Weekly Racing Divisions or one of our spectacular special events such as the Lucas Oil Shoot Out Events presented by Dirt Track Digest.com featuring local heroes and up-coming new stars!
Make your plans … call your friends and maybe even get a car pool together and enjoy! As the price at the pumps continues to rise … take a ‘staycation’ this summer at Merrittville.
You’re among friends at Merrittville Speedway and Boston Pizza. Your Race ticket delivers extra value with a special offer from the Niagara Street Welland location.
MERRITTVILLE SPEEDWAY SPONSORS
Merrittville Speedway’s Lucas Oil Weekly Racing Series is brought to fans by partners including Lucas Oil in addition to contingency sponsors Bilstein Shock Absorbers, Hoosier Tire Canada, Inside Track Motorsport News, Intercomp, ISC Racer’s Tape, Jaz Products, Kirkey Racing Fabrication, Motorsports Safety Systems, Port City Racing, R.J.S. Racing Equipment, Sway-A-Way, Ultra Shield Race Products, Outerwears and XRP, Inc.
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