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GottaRace.com signs on for three more years as presenting sponsor of the Firecracker 100
Contact: Lernerville Speedway
Eric J. Westendorf, Public Relations Director
(724) 664-1075 · ewestendorf@dirtcar.com
Sarver, PA (August 20, 2008) On the heels of another wildly successful Firecracker 100, Lernerville Speedway General Manager Gary Risch Jr. is proud to announce the agreement of a three year extension with GottaRace.com as the presenting sponsor of the Firecracker 100. “The Firecracker 100 gets bigger every year and we’re proud to have GottaRace.com on board as presenting sponsor.” Risch went on to say, “GottaRace.com sets the bar for racing apparel. Their product quality is unmatched!”
Throughout the extended Firecracker Weekend and Tuesday Make-up date, GottaRace.com generously provided the Public Relations Departments with dozens of shirts to give away as awards for trivia questions with Don Gamble and for an interactive contest. One shirt was thrown into the crowd for each driver in competition. The holder of the winning driver’s designated shirt for each the Firecracker 100 and Uncle Sam 30 received two tickets to the Bristol Race and Hospitality Center. Some shirts also had dollar amounts inside the tag that were redeemable for $100, $40 and $20 worth of GottaRace.com gear and apparel.
Risch stated, “Their generosity and active participation in the race is everything you can ask for from a corporate marketing partner.”
Gerald Newton, E.V.P of Operations for Arizona Sport Shirt Inc., expressed his excitement, “The Firecracker 100 is quickly becoming one of the biggest races on the World of Outlaws Late Model Series schedule. We’re excited to be associated with this marquee event at a top notch facility like Lernerville Speedway.” GottaRace.com is a subsidiary of Arizona Sport Shirt Inc.
In a further demonstration of their generosity, commemorative 2nd Firecracker 100 presented by GottaRace.com decals will be given to the first 500 fans through the gates this Friday Night August 22 to help promote the broadcast of the race on SPEED this Saturday August 23 from 1:00-3:00PM. The broadcast will include highlights of what many people called the “Best heat races” they had ever seen, clips of the Saturday afternoon driver/fan activities and autograph session, the exciting B-Main races, Mike Knight’s Uncle Sam 30 victory and of course all 100 laps of the $40,000-to-win Firecracker 100 presented by GottaRace.com, won by die-hard Steelers fan Brian Birkhofer.
Eric J. Westendorf
Public Relations Director
Lernerville Speedway
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