Big River Steel Renews Partnership with Lucas Oil Late Model Dirt Series

BATAVIA, OH – Lucas Oil Late Model Dirt Series officials are pleased to announce that Big River Steel, a U. S. Steel company, has renewed their multi-year agreement to be an Official Partner of the Lucas Oil Late Model Dirt Series again in 2022 and 2023.

Big River Steel, a U. S. Steel company now, has been an Official Partner with the series the past two years and associated with several key programs within the series. Under this new agreement, Big River Steel with corporate offices for U. S. Steel located in Pittsburgh, PA, has agreed to be the presenting sponsor of the newly added Firecracker 100 event at Lernerville Speedway in Sarver, PA in 2022. The 2022 Firecracker 100 presented by Big River Steel, will be another crown jewel event on the Lucas Oil Late Model Dirt Series schedule that will pay $50,000 to win.

“With increased television coverage on MAVTV Motorsports Network and the live streaming coverage on MAVTVPlus.com, the series schedule will be loaded with numerous big paying crown jewel events that will make the 2022 season the biggest in the history of the Lucas Oil Late Model Dirt Series. Big River Steel’s partnership along with all our great partners are vital to the continued growth of the premier national touring series in the country,” stated Dan Robinson, Vice President of Lucas Oil Motorsports.

“We are pleased to continue our relationship with Lucas Oil Products. Team Lucas has a positive impact on grassroots racing across the country and in all different forms of motorsports. We are thrilled to GO BIG in our continued partnership with Lucas Oil Late Model Dirt Series, our new involvement with Lernerville Speedway and our work as part of the collective team to improve grassroots racing for its passionate fans,” said Scott Coleman, manager of coated products at Big River Steel.

The Big River Steel partnership will continue to include sponsoring the Big River Steel Podium Award, recognizing the top three finishers at each event and recognizing the driver that earns the most Big River Steel Podium finishes at the year-end awards banquet. Big River Steel will also support a driver that follows the series full time in 2022 that will include employee interaction and participation at various events.




“We are very pleased to have Big River Steel renew their partnership,” said Wayne Castleberry, Corporate Motorsports Sales and Marketing for Lucas Oil. “With Big River Steel now being part of U. S. Steel, they are now even bigger than before with multiple plants across the country and thousands of employees that are passionate race fans looking forward to supporting the Lucas Oil Late Model Dirt Series. Since 1901, the United States Steel Corporation has built the steel that has built this Nation and continues to be the backbone of the economy. We look forward to a great partnership with their company and employees.”

About Big River Steel a U.S. Steel Company
Big River Steel invested $1.3 Billion to build and start up the world’s first Flex Mill®, a steel mini mill focused on the production of a wide product spectrum, including advanced automotive steels and electrical Steels.

In November of 2020, Big River Steel completed its Phase II expansion, adding a second electric-arc furnace (EAF), and doubling the mill’s capacity for producing steel from 1.65 million tons per year to 3.3 million tons per year.

In January of 2021, BRS became a part of U. S. Steel, creating the first Best of BothSM integrated and mini mill steel company. Together, the two companies are forging a bold path forward to produce transformational steels in ways that are truly Best for AllTM – customers, employees, communities, and the planet.

In June of 2021, Big River Steel announced a $450 million investment to build a non-grain oriented (NGO) electrical steel line. The focus on electrical steel includes working with major automakers in the development of hybrid and electric vehicles. The NGO line is expected to be completed in the third quarter of 2023 and create an additional 120 positions at Big River Steel.

But all of this goes far deeper than steelmaking methods. It’s about creating an environment where talented people grow and thrive. It’s about an intensified focus on our customers that guides collaborative, cross-functional teams and drives game-changing solutions. It’s about innovating to lead the way to sustainable steel and using the Best for AllTM strategy to transform the future of steel.

To learn more visit www.bigriversteel.com or www.ussteel.com.

About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series showcases the talents of the top dirt late model drivers from across the country. In 2021, the Lucas Oil Late Model Dirt Series will sanction 59 events across 18 states, including some of the biggest marquee events in the industry, providing dirt slinging, sideways, door-to-door racing action lap after lap.

The series receives national exposure through a television package filmed, produced and edited by Lucas Oil Production Studios. Lucas Oil Late Model Dirt Series events will broadcast on four networks including CBS, NBC Sports, CBS Sports Network and the MAVTV Motorsports Network.

The in your face excitement of the Lucas Oil Late Model Dirt Series is second to none in motorsports. For more information, including the latest news, tour schedule, driver information, and more, visit the official website at: www.LucasDirt.com.
2021 Official Lucas Oil Late Model Dirt Series Marketing Partners

2021 Lucas Oil Late Model Dirt Series Partners Include:
Advanced Powder Coating, Allstar Performance, Arizona Sport Shirts, Automotive Racing Products, Big River Steel, Bilstein, Black Diamond Chassis, Boyd Bilt Fabrication, Brandon Ford, Brodix, Capital Race Cars, Cornett Racing Engines, CP Carrillo Pistons, DirtonDirt.com, DirtCarLift.com, Dirt Draft, Dirty Girl Racewear, Dixie Chopper, E3 Spark Plugs, Earnhardt Technologies Group, Eibach Springs, Etchberger Trucking, Fast Shafts, General Tire, Heath Lawson Photography, Holmatro, Hoosier Tire, Hot Rod Processing, Keyser Manufacturing, K&N Engineering, LINE-X, Longhorn Chassis, Lucas Oil Products, MAVTV Motorsports Network, Mega Plumbing of the Carolinas, Midwest Sheet Metal, Miller Welders, MSD Performance, MyRacePass, Nutrien Ag Solutions, Öhlins Shocks, OPTIMA Batteries, Outerwears, Penske Racing Shocks, Performance Bodies, Pit Stop USA, Pro Power Racing Engines, ProtectTheHarvest.com, Rocket Chassis, Rugged Radios, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, Stop Tech Brakes, Sunoco Race Fuels, Super Clean, Swift Springs, Summit Racing Equipment, Thermo-Tec Automotive Products, UNOH – University of Northwestern Ohio, Vahlco Wheels, Vic Hill Race Engines, Whelen Engineering Company Inc, Wrisco Aluminum, 5150 Race Trailers